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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Use a dashboard to tie marketing to performance.
Chapter 3: Marketing dashboards enable you to monitor performance over the long term.
Chapter 4: Design your marketing dashboard to fit your employees and stakeholders.
Chapter 5: Use colors, timestamps, and symbols to keep your dashboard clear at a glance.
Chapter 6: Motivate your employees by communicating and leveraging the benefits offered by dashboards.
Description
It’s Not the Size of the Data (2014) is a beginner's guide to designing, creating and adopting your own marketing dashboard, helping you uncover the links between campaigns and performance, and monitor progress with long-term goals in mind.
Who Should Listen
- People who believe in the power of numbers and how they can inform logical decision making
- Marketing innovators confident that they can benefit from data-driven marketing