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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: To innovate, you need to seek sources of innovation.
Chapter 3: If you spot a weak process link or a misdiagnosed situation, you have a real opportunity to innovate effectively.
Chapter 4: Entrepreneurs can innovate beyond an industry, market, or company boundary.
Chapter 5: Entrepreneurship isn’t just for startups—large businesses can also be innovative as well.
Chapter 6: New ventures must know where they’re headed if they truly want to thrive.
Chapter 7: Being first to enter a market brings significant competitive advantages.
Chapter 8: You can find great success by exploiting market gaps your competitors fail to see.
Chapter 9: Entrepreneurs can succeed by securing a niche position within a market.
Chapter 10: Entrepreneurs can succeed by generating much greater demand for an existing product.
Description
Innovation and Entrepreneurship (2006) demonstrates how to be innovative and reveals strategies that create customers for your innovation. It shows how entrepreneurship can be learned and implemented by anyone and how entrepreneurial skills can be used not just in new ventures but in established corporations.
Who Should Listen
- Entrepreneurs and anyone interested in entrepreneurship
- Senior managers in large companies
- Anyone with a great idea for a new product or service