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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Responding effectively to customer complaints is vital for your business’s success.
Chapter 3: Learn from customer feedback and be more accommodating than your rivals.
Chapter 4: Attend to offstage critics’ needs by treating them as people and resolving their issues quickly and with genuine care.
Chapter 5: To regain your haters’ goodwill, find them, clearly demonstrate you care, and respond to them publicly as well.
Chapter 6: Companies must reply to reviews on every channel available.
Chapter 7: Proactively address your customers’ problems, and they’ll stay truly loyal for life.
Description
Hug Your Haters (2016) is a guide to using disgruntled customers to improve your business. These blinks explain why it pays to listen and respond to negative reviews and how you can turn your crabbiest customers into your biggest fans.
Who Should Listen
Social media specialists
Customer service professionals
Business owners
About the Authors
Jay Baer is a marketing expert and president of the global consulting firm Convince & Convert. He has advised some of the most iconic organizations in the world, including Nike and the United Nations, and is the author of five New York Times best sellers.