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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Changing or replacing entrenched habits is quite hard.
Chapter 3: Habit-forming offerings yield high revenues and are hard to compete with.
Chapter 4: Habit-forming products need users to cycle through the Hook Model’s four stages repeatedly, over again.
Chapter 5: To set habit formation in motion, products need an external trigger.
Chapter 6: Once we build internal triggers that drive us to use products, we’re hooked.
Chapter 7: Every product must motivate and, above all, enable potential users to use it effectively.
Chapter 8: Variable rewards are crucial to making users dependent on a product over the long term.
Chapter 9: When users invest something—whether time, money, or effort—into a product, a lasting habit will most likely follow afterward naturally.
Chapter 10: Companies must wield the power of habit-building products responsibly.
Chapter 11: To employ the Hook model effectively, you must know your product and what your customers want precisely.
Description
Hooked (2014) explains, through anecdotes and scientific studies, how and why we integrate certain products into our daily routines, and why such products are the Holy Grail for any consumer-oriented company. Hooked gives concrete advice on how companies can make their products habit-forming, while simultaneously exploring the moral issues that entails.
Who Should Listen
- Anyone who wants to understand how habits are formed
- Anyone who wants to design a hugely successful product or enhance an existing one
- Anyone who wants to understand how some products take advantage of our tendency to form habits