Listen Now
Loading audio... Please wait for the audio to load before using controls.
0:0015:14
100%
Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Popularity stems from exposure, not quality.
Chapter 3: People gravitate toward objects that are novel yet still familiar enough to recognize them.
Chapter 4: Human musical preferences often favor repetition, but some variation is absolutely key indeed.
Chapter 5: Popularity has its dark sides, particularly sexism.
Chapter 6: Popularity can be manipulated only to a certain extent, and can backfire in some cases.
Chapter 7: Popularity helps people feel comfortable laughing at jokes.
Chapter 8: Popularity often results from many random chance factors.
Chapter 9: The idea of going viral is a myth.
Description
Hit Makers (2017) looks into the cultural phenomena of popularity and fashion, as well as the science behind them. These blinks offer an up-close examination of why some products, songs and works of art take off, while others fade into the past.
Who Should Listen
- Marketers, advertisers and business people everywhere
- Pop culture nerds
- Artists, producers and agents