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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: — Why Sales, Why Now
Chapter 3: — The Sales Stack and the Pipeline Map
Chapter 4: — List Building: Finding Where Buyers Live
Chapter 5: — Targeting: Competitors, Influencers, and Org Charts
Chapter 6: — Contact Data: Remove Duplicates, Find Emails, Verify
Chapter 7: — Research and Triggers: Reaching Out With a Reason
Chapter 8: — Segmenting: Personalization at Scale
Chapter 9: — Outbound Messaging: A/B Tests, Metrics, and Cadences
Chapter 10: — Outsourcing: Virtual Assistants as a Force Multiplier
Chapter 11: — CRM and Integrations: The System of Record
Chapter 12: — Nurture and Momentum: Follow-Up, Social, Reactivation
Chapter 13: — Calls, Qualification, Negotiation, and the Close
Chapter 14: — Bonus Hacks and the Final System
Description
Hacking Sales is a practical playbook for modern B2B sellers who want to turn prospecting and pipeline-building into a repeatable system. Instead of relying on “old school” hustle alone, Max Altschuler shows how technology, data, and lightweight automation can remove drudgery and create a scalable outbound engine.
The book walks through the end-to-end sales workflow: defining an ideal customer profile, building targeted lists, finding and verifying contact information, researching trigger events, segmenting for personalization at scale, and running outbound email sequences with A/B testing and clear metrics. It also covers outsourcing repeatable tasks to virtual assistants, choosing CRMs and integrations, nurturing leads, preparing for discovery calls, and navigating negotiations and close—plus a grab bag of tactical “sales hacks.”
Who Should Listen
- SDRs/BDRs and AEs who want a step-by-step outbound system they can measure and improve
- Founders and early sales hires building pipeline and process with limited time and resources
- Sales leaders modernizing a team’s prospecting stack, list quality, and outreach cadence