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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Marketing is a continuous process covering every way your company represents itself to the wider world.
Chapter 3: Creative and relatively low-cost, guerrilla marketing suits small businesses perfectly today.
Chapter 4: Before mapping out specific steps, you have to position your campaign appropriately.
Chapter 5: Each guerrilla marketing campaign is built on seven essential decisions.
Chapter 6: For marketing success, you must choose the right medium.
Chapter 7: E-media marketing is a powerful tool for every type of company.
Chapter 8: People love free stuff, so you can also market your product by giving away free information.
Chapter 9: Non-media marketing methods are often less costly but still very effective.
Description
Originally published in 1984, Guerrilla Marketing is a classic must-read for marketers. It explains how small firms with limited marketing budgets can still compete with bigger competitors by getting creative.
Who Should Listen
- Anyone who wants to market effectively with a small budget
- Anyone interested in the marketing practices that have emerged with the digital age
- Entrepreneurs and marketing professionals