Good for Business

Good for Business (2009) delves into the transformative journey of modern corporations, underscoring their shift toward prioritizing purpose beyond profit, humanized leadership, corporate consciousness, and collaborative partnerships. It illustrates how these key elements are essential in building a strong, authentic corporate brand that not only attracts loyal customers but also makes a meaningful social difference. This approach positions corporate culture and social responsibility at the heart of brand strategy.

• Business leaders seeking corporate transformation insights
• Corporate social responsibility advocates
• Entrepreneurs interested in sustainable business practices

Andrew Benett, as an advertising executive and strategic planner with Euro RSCG Worldwide, specializes in advising clients on transforming consumer-corporation relationships into competitive advantages. His expertise lies in identifying and leveraging the shifts in these dynamics to foster company growth and innovation.

Ann O’Reilly, working closely with Andrew Benett at Euro RSCG Worldwide, plays a crucial role in navigating clients through the evolving landscape of consumer and corporate interactions. Her focus is on helping businesses adapt to changing consumer expectations, turning new challenges into opportunities for profit and development.

Greg Welch, in his role at the global executive search firm Spencer Stuart, focuses on enhancing corporate brands through intelligent workforce strategies. His approach emphasizes the importance of aligning talent management with overall strategic goals to boost brand reputation and value.

Cavas Gobhai, with over three decades of experience, has been instrumental in instilling a culture of strategic creativity and collaboration in various organizations, from multinational corporations to educational institutions. His approach centers on the belief that a strong corporate brand is a direct outcome of effective group processes and strategic alignment within an organization.