Get Different audiobook cover - In a crowded marketplace, “better” often disappears into the background—so this gentle guide helps business owners practice being meaningfully different, earn attention quickly, and guide potential customers toward clear next steps that create real sales.

Get Different

In a crowded marketplace, “better” often disappears into the background—so this gentle guide helps business owners practice being meaningfully different, earn attention quickly, and guide potential customers toward clear next steps that create real sales.

Mike Michalowicz

★ 4.5 / 5(408 ratings)
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Categories:
Marketing & SalesEntrepreneurshipCareer & Success

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Chapter Overview

Description

This summary explores a simple, supportive idea: people can only buy what they notice. And because attention happens fast, marketing works best when a business is willing to be different—different enough to be remembered, and clear enough to guide customers toward action.

Across these chapters, the focus moves from overcoming the fear of standing out, to using a practical framework for marketing decisions, to identifying a reliable group of “first customers” for testing. You’ll also learn ways to generate marketing ideas, keep interest alive over time, and communicate in a way that feels easy for people to respond to.

Who Should Listen

  • Business owners and creators who feel their marketing blends in, even when their product is strong
  • Marketers who want a simple framework for getting attention, keeping it, and prompting action
  • Anyone launching or growing an offer who wants practical, low-drama ways to test what works

About the Authors

Mike Michalowicz is a business author known for practical frameworks that help entrepreneurs grow healthier, more profitable companies. His work often focuses on simplifying decisions and building systems that make business easier to run and easier to market.