Gamification for Business audiobook cover - Why Innovators and Changemakers Use Games to Break Down Silos, Drive Engagement and Build Trust

Gamification for Business

Why Innovators and Changemakers Use Games to Break Down Silos, Drive Engagement and Build Trust

Sune Gudiksen, Jake Inlove

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Gamification for Business Summary & Overview

Gamification for Business (2018) explores how businesses can use games to overcome organizational challenges and optimize performance. Drawing on their extensive experience in game design and innovation, Sune Gudiksen and Jake Inlove show how games can be leveraged to encourage teamwork, boost employee motivation, and map out new pathways for progress and change. 

Who Should Listen to Gamification for Business?

  • Businesses seeking to iron out organizational problems and spur innovation
  • Educational institutions looking for new ways to inspire and engage students
  • Anyone needing a creative boost to hatch new ideas

About the Author: Sune Gudiksen, Jake Inlove

Sune Gudiksen is an associate professor of design and innovation management at Design School Kolding in Denmark and the founder of the Biz Games community platform. Jake Inlove holds a master’s degree in Education Science from the University of Aarhus and is a game designer and innovation consultant. Together, they founded Gamebridges, a company that creates business games to help organizations stimulate innovation. 

 

© Sune Gudiksen & Jake Inlove, 2018. This Summary of Gamification for Business is published by arrangement with Kogan Page.

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