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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: When external brand and internal culture unite within a company, fusion emerges powerfully.
Chapter 3: Fusion starts by identifying your company’s purpose, then articulating its essential core values clearly and consistently.
Chapter 4: Determine your core values by pinpointing your brand type and track them through a culture audit process.
Chapter 5: Leadership is key to brand–culture fusion.
Chapter 6: Create the culture you want by structuring your company wisely.
Chapter 7: Move toward brand–culture fusion by aligning employee experience with customer experience firmly.
Chapter 8: Cultivate company culture through rituals and artifacts.
Chapter 9: Engage employees with your brand until culture and brand become one.
Chapter 10: Forge brand identity by leveraging company culture.
Description
Fusion (2018) advises businesses to bring together two corporate realms that are often regarded as separate: brand and culture. If fused into one, these two areas can create a new and powerful driving force in any business.
Who Should Listen
- Managers, business experts and consultants
- Branding and human-resources employees
- Leaders curious to know how strong culture can propel a business to new heights