If You're Curious About These Questions...
You should listen to this audiobook
- Did you know that the secret to a high-performing business isn't just a great brand or a strong culture, but the powerful point where the two collide?
- Have you ever wondered why some companies achieve effortless growth while others struggle to align their internal values with their external brand promise?
- What if you could stop treating HR and Marketing as separate silos and instead unite them to create an unstoppable driving force for your business?
Listen to Fusion — Free Audiobook
Loading player...
Key Takeaways from Fusion
- Understand why choosing between brand and company culture is a false dilemma, and how fusing the two unlocks unprecedented organizational power.
- Discover how industry giants like Amazon align their internal culture with their external brand promises to create an inimitable competitive edge.
- Learn how to pinpoint your company's true purpose by utilizing the simple but effective 'Five Whys' exercise.
- Master the art of articulating concrete core values that act as a seamless bridge between your internal operations and external messaging.
- Find out how to identify your organization's specific brand type from nine distinct categories to easily define and align your core values.
Fusion — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: When external brand and internal culture unite within a company, fusion emerges powerfully.
Chapter 3: Fusion starts by identifying your company’s purpose, then articulating its essential core values clearly and consistently.
Chapter 4: Determine your core values by pinpointing your brand type and track them through a culture audit process.
Chapter 5: Leadership is key to brand–culture fusion.
Chapter 6: Create the culture you want by structuring your company wisely.
Chapter 7: Move toward brand–culture fusion by aligning employee experience with customer experience firmly.
Chapter 8: Cultivate company culture through rituals and artifacts.
Chapter 9: Engage employees with your brand until culture and brand become one.
Chapter 10: Forge brand identity by leveraging company culture.
Fusion Summary & Overview
Fusion (2018) advises businesses to bring together two corporate realms that are often regarded as separate: brand and culture. If fused into one, these two areas can create a new and powerful driving force in any business.
Who Should Listen to Fusion?
- Managers, business experts and consultants
- Branding and human-resources employees
- Leaders curious to know how strong culture can propel a business to new heights
Books Similar to Fusion
Readers who enjoyed this also liked these titles.
What Great Brands Do
★ 4.4 / 5 • 131 ratingsThe Seven Brand-Building Principles That Separate the Best from the Rest
Inclusify
★ 4.2 / 5 • 142 ratingsThe Power of Uniqueness and Belonging to Build Innovative Teams
The Remix
★ 4.3 / 5 • 14 ratingsHow to Lead and Succeed in the Multigenerational Workplace
The Power of Culture
★ 0.0 / 5 • 0 ratingsBringing Values to Life at Work