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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Facebook offers unmatched marketing potential, so start using it.
Chapter 3: Leverage the Power Editor tool to create Facebook campaigns, ad sets, and ads.
Chapter 4: Choosing and refining striking images for your Facebook ads is vital, and fortunately, you can handle it yourself!
Chapter 5: To keep the attention of Facebook users, craft compelling ad copy that promises to solve their specific, pressing problems.
Chapter 6: To make the best ads, you must carefully track performance and use split testing to compare varied versions.
Chapter 7: Target your ads by clearly defining your ideal users and leveraging Facebook’s custom audiences effectively.
Description
Facebook Marketing (2014) is a comprehensive guide of the topic, covering both the basics like creating simple ads, and advanced power-user techniques like building custom audiences.
Who Should Listen
- Anyone who works in online marketing
- Small business owners seeking profitable yet affordable advertising channels
- Anyone who wants to reach millions of potential customers