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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Today we consume music differently, partly since content marketing has become far more personalized for listeners.
Chapter 3: Social platforms expertly keep us scrolling, and this ongoing experience is precisely what makes content marketing effective for many brands.
Chapter 4: Help your customers navigate content by, for example, steering clear of restrictive format buckets entirely.
Chapter 5: Content experience matters for marketing, so use your customers’ perspectives to test your product thoroughly.
Chapter 6: Keep your content well organized and centralized, so you can better control the experience.
Chapter 7: Organizing your content intuitively aids the customer’s journey, and tagging is absolutely the way to go today.
Chapter 8: For effective content marketing, distribute content across many different channels and constantly watch for new marketing opportunities.
Description
Despite what the title says, F#ck Content Marketing (2019) isn’t against content marketing. Rather, it’s about clearing up the confusion and refocusing our attention on how to get the most from our content marketing efforts. To this end, author Randy Frisch is out to take the emphasis off of content creation and put it where it belongs: on how to get your content noticed and use it to create a meaningful customer experience.
Who Should Listen
- Content marketers
- Anyone who wants their content to reach more people
- Managers who want to find new ways to increase sales