Listen Now
Loading audio... Please wait for the audio to load before using controls.
0:0015:49
100%
Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: A clear objective, a unique mission, and a concrete goal together make a solid marketing strategy.
Chapter 3: Identify your ideal customer and focus on solving their problems; they’ll remain loyal and refer friends.
Chapter 4: Craft a core message to act as the foundation for all your marketing activities.
Chapter 5: Customize your marketing message to resonate with the different groups in your target audience.
Chapter 6: Optimize your online presence by building an appealing website and participating across social media.
Chapter 7: Offline ads still work; they must grab viewers, compelling them to stop and pay attention immediately.
Chapter 8: Build strong relationships with bloggers and journalists to inspire favorable press coverage.
Chapter 9: Work to earn strong referrals from customers and partner companies; your business will grow!
Description
Duct Tape Marketing outlines the most essential facts about effective marketing for your small business. It explains what techniques really work and how you can build a marketing campaign that will not only bring in customers but keep them and have them spread the word to their friends, too.
Who Should Listen
- Entrepreneurs and small business owners
- Anyone interested in effective marketing strategies
- Managers looking to improve consumer outreach