Digital Transformation at Scale

Digital Transformation at Scale (2018) is about how large organizations can deliver better digital services by focusing on practical execution rather than abstract strategies. It draws on lessons from transforming government services in the UK, emphasizing multidisciplinary teams, user needs, and iterative development. It challenges traditional hierarchies and encourages a culture of delivery and continuous improvement.

• Ambitious public sector digital transformation leaders
• Experienced designers and developers in government teams
• Professionals interested in large-scale digital change

Andrew Greenway is a former UK senior civil servant and a director at Public Digital, where he helps governments and large institutions deliver digital change. He played a key role in setting up the UK Government Digital Service (GDS) and frequently writes on public sector reform.

Ben Terrett is a designer and founding partner of Public Digital. He was the Director of Design at GDS and has led digital transformation efforts at major institutions like the Co-op Group.

Tom Loosemore is one of the founding members of GDS and also a partner at Public Digital. He coined the phrase “the strategy is delivery” and has decades of experience driving digital reform in public and private sectors.

Mike Bracken CBE was the Executive Director of GDS and the UK government’s Chief Digital Officer. He previously worked in digital leadership roles at the Guardian and continues to advise governments and large organizations on digital strategy.