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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Social platforms let you build a different kind of bond with your customers today.
Chapter 3: Choose your keywords with care.
Chapter 4: Site structure and on-page content, plus mobile optimization, all matter greatly for SEO.
Chapter 5: Paid search is an easy, appealing tool for digital marketing.
Chapter 6: Personalization is potent yet problematic.
Chapter 7: Content marketing can be transformative.
Description
Digital Marketing Strategy (2016) is a guide to effective marketing in the digital age. From content marketing to social media and SEO, it offers a whistle-stop tour of the latest techniques and developments in this fast-moving and exciting domain.
Who Should Listen
- Businesspeople interested in the ever-changing world of digital marketing
- Entrepreneurs who want to take marketing into their own hands
- Anyone puzzled by jargon terms like “SEO,” “paid search,” and “functional content”