If You're Curious About These Questions...
You should listen to this audiobook
- What’s the secret to building a digital marketing strategy that remains effective even as technology and trends change overnight?
- Have you ever wondered why some brands consistently dominate search results while others struggle to be seen, despite having similar budgets?
- What if you could transform your marketing from a confusing mix of jargon like 'SEO' and 'paid search' into a streamlined machine that drives real business growth?
Listen to Digital Marketing Strategy — Free Audiobook
Loading player...
Key Takeaways from Digital Marketing Strategy
- Discover how social media transforms marketing into a two-way conversation where your business must listen and respond just as much as it talks.
- Learn to avoid digital PR disasters by keeping your social media personality strictly on-brand instead of overhauling your identity for different platforms.
- Master the art of selecting highly effective SEO keywords by leveraging detailed audience personas to match your customers' exact needs and tastes.
- Understand how a logical site hierarchy, readable URLs, original content, and mobile optimization directly influence your Google search rankings.
- Find out why paid search serves as a simple, attractive digital marketing tool to quickly increase your website's visibility beyond organic SEO.
Digital Marketing Strategy — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Social platforms let you build a different kind of bond with your customers today.
Chapter 3: Choose your keywords with care.
Chapter 4: Site structure and on-page content, plus mobile optimization, all matter greatly for SEO.
Chapter 5: Paid search is an easy, appealing tool for digital marketing.
Chapter 6: Personalization is potent yet problematic.
Chapter 7: Content marketing can be transformative.
Digital Marketing Strategy Summary & Overview
Digital Marketing Strategy (2016) is a guide to effective marketing in the digital age. From content marketing to social media and SEO, it offers a whistle-stop tour of the latest techniques and developments in this fast-moving and exciting domain.
Who Should Listen to Digital Marketing Strategy?
- Businesspeople interested in the ever-changing world of digital marketing
- Entrepreneurs who want to take marketing into their own hands
- Anyone puzzled by jargon terms like “SEO,” “paid search,” and “functional content”
Books Similar to Digital Marketing Strategy
Readers who enjoyed this also liked these titles.
Content Marketing Revolution
★ 4.3 / 5 • 107 ratingsSeize Control of Your Market in Five Steps
Marketing Strategy
★ 4.1 / 5 • 151 ratingsOvercome Common Pitfalls and Create Effective Marketing
Global Content Marketing
★ 4.0 / 5 • 32 ratingsHow to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works
SEO 2016
★ 3.9 / 5 • 38 ratingsLearn Search Engine Optimization with Smart Internet Marketing Strategies