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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Digital Darwinism means adapting to a shifting world and being willing to make foundational changes when necessary.
Chapter 3: History of changes around electricity, computers, and digitization offers deep insights into today’s evolving internet era.
Chapter 4: To spark your own disruption, you must look beyond the outer layers of your business.
Chapter 5: There are four ways to transform your business, yet many today are failing to be truly innovative.
Chapter 6: Preparing for the future, we can expect more seamless online transactions that inevitably raise questions about privacy.
Chapter 7: Overcome digital disappointments by recognizing the difference between buying and shopping and focusing on people, not technology.
Description
Digital Darwinism (2018) provides some much-needed insight into what makes a business truly disruptive and what executives should be focusing on in order to stay successful in today’s fast-changing global marketplace.
Who Should Listen
Entrepreneurs and startup founders
People in established businesses seeking change
Marketing and sales gurus
About the Authors
Tom Goodwin is head of innovation at Zenith Media. He’s also been a contributor to TechCrunch, the Guardian, Inc., GQ and Forbes. His writing on technology, advertising and marketing solutions has also appeared in the New York Times and the Economist.