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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Don’t overlook customer churn or ever shrug off winning them back.
Chapter 3: It’s time your company set up customer loss and win-back initiatives now.
Chapter 4: Customer retention strategies include two phases: the termination phase and the revitalization phase.
Chapter 5: Save at-risk customers with CPR: comprehend, propose, then respond promptly and properly.
Chapter 6: Surveys and frontline teams can spot at-risk customers.
Chapter 7: When you seek a lost customer’s return, separate immediate from longer-term win-back opportunities that exist.
Description
Maintaining a happy customer base shouldn’t feel like herding cats. Customer WinBack (2001) reveals how companies can identify at-risk clients and win them back before they disappear from their databases. By using these savvy tricks, businesses can also refocus on their existing customers in order to cut costs and drive revenue over the long term.
Who Should Listen
- Businesses that are struggling to deal with fluctuating customer bases
- Managers, CEOs and customer service teams
- Anyone who wants to get more out of their customer relationships