Cradle to Cradle audiobook cover - Remaking the Way We Make Things

Cradle to Cradle

Remaking the Way We Make Things

William McDonough and Michael Braungart

4.3 / 5(113 ratings)

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Chapter Overview

Description

Cradle to Cradle (2009) exposes the fundamental flaws of manufacturing and the damage it inflicts upon our environment, even as we attempt to be eco-friendly. These blinks also introduce you to ways in which you can make a positive impact on the planet, and guide you through the process of rethinking your business in order to become eco-efficient.

Who Should Listen

  • Businesses looking to become more environmentally friendly
  • People interested in the impact of industry today
  • Anyone curious about alternative approaches to doing business

About the Authors

Michael Braungart is a German chemist who holds a chair in industrial ecology and Cradle to Cradle management at Erasmus University in Rotterdam. He is a visiting professor at TU Delft, The Netherlands. He was one of the founders of Germany’s Green Party.

William McDonough is an American architect and founding partner of William McDonough + Partners. In 1996, he received the Presidential Award for Sustainable Development. In 1999, Time recognized him as a “Hero for the Planet.”