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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Create online content that positions your company as a go-to resource and strengthens customer relationships.
Chapter 3: Define your brand’s voice, then pinpoint your audience and understand its needs.
Chapter 4: Engage customers by collecting and sharing information across a broad range of social media.
Chapter 5: Share your content at every possible opportunity and make it easy for others to share it, too.
Chapter 6: Use a calendar to systematically create, track, and repurpose your content.
Chapter 7: Metrics matter: set clear and measurable goals and be strategic with keywords.
Chapter 8: Create distinctive content for business customers tailored to their specific needs.
Description
Content Rules (2012) is a guide to content publishing that’ll help you implement effective and sustainable strategies. Regardless of whether you’re a social-media novice or a web-savvy pro, these blinks will guide you through the ins and outs of web-based content tools and social media sites, while offering plenty of helpful content tips along the way.
Who Should Listen
- Business owners looking to integrate content publishing into their marketing strategy
- People hoping to harness the power of social media to reach huge groups
- Creative professionals in any media who want to complement their skills with a flair for sales and marketing