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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Consumers form strong bonds with brands that are honest and transparent.
Chapter 3: Brands can spark consumer outrage in many ways.
Chapter 4: Social media gives consumers a platform to publicly topple brands.
Chapter 5: The first step in crisis planning is defining exactly what a crisis truly means for your brand.
Chapter 6: Your brand’s survival relies on having a plan for when a crisis hits.
Chapter 7: In the event of a crisis, brands must respond swiftly and with accuracy.
Chapter 8: Factual communication during a crisis is essential for building trust.
Chapter 9: Leaders must navigate a crisis with clarity, empathy, and decisiveness.
Description
Communicate in a Crisis (2019) explores how brands can communicate sensitively and effectively in a crisis. Author Kate Hartley explains why consumers connect so intimately with brands, and why social media is a threat to businesses. She also offers valuable advice for how to execute a crisis communication plan.
Who Should Listen
- PR and marketing professionals
- Businesses recovering from a crisis
- Leaders seeking to develop crisis management skills