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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: A revolution in digital media has completely upended traditional public relations strategies entirely today.
Chapter 3: Additional media platforms create more avenues for campaigns to communicate more effectively.
Chapter 4: Even with a communications tech revolution, public relations remains relevant for brand marketing today.
Chapter 5: Successful campaigns balance authentic messaging with a clear strategic focus.
Chapter 6: Blend and coordinate media channels so your campaign can make a powerful impact.
Chapter 7: Strategic partnerships, with celebrities or the press, will truly elevate your brand story to the next level.
Chapter 8: Brands that fight for meaningful causes won’t succeed unless their campaigns truly demonstrate integrity.
Chapter 9: A brand can’t keep customers in the dark. A living brand must engage buyers and stay truly honest.
Description
Campaigns that Shook the World (2015) tells the history of public relations through a series of groundbreaking campaigns, work that inspired a revolutionary shift in communications. These blinks will show you how to create a campaign that packs a serious punch and leads your company to success.
Who Should Listen
- Public relations, advertising or media executives
- People curious about public relations
- People who love to learn about inspiring personalities