Listen Now
Loading audio... Please wait for the audio to load before using controls.
0:0020:46
100%
Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Your marketing message needs to be clear and speak to your customer’s needs.
Chapter 3: Make your marketing message stick by using the StoryBrand 7-Part Framework.
Chapter 4: Your customers are the heroes of your story, and you should concentrate on one desire.
Chapter 5: Focus on your customer’s “villain,” or internal problems, to engage them further.
Chapter 6: Guide your customers by being both empathic and authoritative.
Chapter 7: To ensure customer purchases, lay out either a process plan or an agreement plan.
Chapter 8: Spur customers toward making a purchase by giving either direct or transitional calls to action.
Chapter 9: Further motivate customers to buy by reminding them of what they’ll lose if they don’t.
Chapter 10: Show your customers how your product will transform their lives by sharing a vision.
Description
Building a StoryBrand (2017) is a practical guide to effectively marketing your company or product. By showing the power of a seven-part story-telling framework, these blinks help you and your company create a clear message that no customer will ignore.
Who Should Listen
- Marketing people
- Storytellers
- Leaders and executives