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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Emotional shoppers tend to forget vital details.
Chapter 3: Your brain relies on two distinct processes for buying decisions.
Chapter 4: Marketers are mistakenly focusing on brand laddering and brand listing.
Chapter 5: Foster strong brand vibes by showing genuine empathy for your consumers.
Chapter 6: Tune your branding to chime with consumers’ unconscious preferences.
Chapter 7: Make your value proposition so irresistible that people would be crazy to say no.
Description
Branding Between the Ears (2021) explores how marketers can apply the latest scientific insights to their branding strategy. It explores how the human brain responds to advertising, and how consumers really make the decision to buy or not to buy.
Who Should Listen
- Marketers and salespeople
- Budding entrepreneurs keen to get their venture off the ground
- Psychology buffs looking for fresh insights