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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Reduce purchasing pain and even the stingiest customers will be willing to buy more.
Chapter 3: Engage all the senses, especially smell.
Chapter 4: Want to boost your ad’s impact? Feature a cute baby in it.
Chapter 5: Increase sales by cultivating and rewarding your customers’ loyalty over time.
Chapter 6: To drive more sales, speak into the customer’s right ear while casually schmoozing at events.
Chapter 7: Increase sales by surprising your customers’ brains.
Description
Brainfluence (2012) explores the unconscious thoughts and motivations that influence our decision-making process, and offers tips and tricks on how savvy marketers can exploit them. By understanding the mechanisms that cause us to buy (or not buy), you can increase your sales while keeping your customers happier.
Who Should Listen
- Marketers, managers and business owners, as well as those in the nonprofit sector
- People whose jobs depend on making sales
- Anyone interested in how to best get their message across