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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Disney’s service strategy learns guest needs and delivers consistently high-quality service in return worldwide.
Chapter 3: Disney delivers superior service by keeping its systems robust and integrated together.
Chapter 4: A service-driven purpose becomes a promise to customers and a guiding mission for employees to follow.
Chapter 5: Consider how customers perceive the sights, smells, and sounds of your created world.
Chapter 6: The foods your customers enjoy, and the textures they feel, greatly define their overall experience too.
Chapter 7: Use surveys wisely to understand your customers’ habits and even their emotions better.
Chapter 8: Disney created three distinct solutions to tackle the many problems of queuing effectively.
Description
Be Our Guest (2011) reveals Disney’s key tenets and principles of outstanding customer service and how following these has helped the company become the successful business empire it is today.
Who Should Listen
- Entertainment professionals curious about what makes Disney so successful
- Business owners who want to improve customer service overall
- Customer service professionals looking to upgrade their skills