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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Amazon is the world’s most successful retailer because it’s much more than simply a retail company today.
Chapter 3: Amazon’s success rests on its unwavering dedication to customers.
Chapter 4: Amazon’s business model is anchored firmly by the Prime membership program.
Chapter 5: Amazon is a leading innovator blending online and offline shopping today.
Chapter 6: By buying Whole Foods, Amazon solidified its major push into groceries.
Chapter 7: At its core a tech company, Amazon continually builds innovative tools to better serve its customers.
Chapter 8: To meet ever-increasing customer expectations, Amazon keeps expanding its logistics network and delivery capabilities worldwide.
Chapter 9: Retailers determined to succeed in the digital era must deliver what Amazon can’t anywhere else.
Description
Amazon (2019) investigates the rise of the most disruptive online retailer of the twenty-first century, from humble online bookstore to global business empire. Drawing on industry data and insider knowledge, retail experts Natalie Berg and Miya Knights explain why Amazon dominates today’s e-commerce market, how it will continue to revolutionize retail, and what other businesses can do to keep up.
Who Should Listen
- Aspiring business strategists and marketing experts
- Anyone wondering how their business can thrive in an Amazon world
- Online shoppers interested in the future of retail