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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Marketing is about telling stories that people can truly believe in.
Chapter 3: Grasp a sense of your customers’ worldview.
Chapter 4: Match your story to your customers’ worldview.
Chapter 5: People pay attention only to new information and create stories to explain it to themselves better.
Chapter 6: Only authentic stories make a lasting impact on people.
Chapter 7: Marketers shouldn’t cross that fine line between fibs and fraud.
Description
All Marketers Are Liars explains how telling your customers authentic, meaningful stories about your business helps you sell your products and build a strong, long-lasting relationship with them.
Who Should Listen
- Marketers and marketing students
- Anyone who wants to connect with their customers
- Anyone who wants to know why wine tastes better in a Riedel glass