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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Chinese consumer behavior is shifting in step with growing online shopping trends.
Chapter 3: Alibaba’s path to success rests on free essentials and exceptional customer service for users.
Chapter 4: Jack Ma champions a customer-first ethos while caring for his employees deeply.
Chapter 5: In China, Jack Ma pioneered the internet and surmounted numerous logistical hurdles early.
Chapter 6: In 1999, Alibaba secured crucial funding via a fortuitous link to a US investor contact.
Chapter 7: During 2000’s dot-com crash, Jack Ma seized chances, yet Alibaba still faced a difficult period at that point indeed.
Chapter 8: Alibaba beat eBay’s challenge by leveraging its deep understanding of Chinese culture.
Description
Alibaba (2016) charts the astronomical rise to worldwide retail supremacy of Jack Ma and his online business, Alibaba. From his humble beginnings as a school teacher, Jack Ma proved to be a visionary entrepreneur who was far ahead of his time. This is the tale of a man who saw the potential of the internet when everyone else was still scratching their heads over e-mail, and although he ran into one problem after another, he never lost his drive to be better than the rest.
Who Should Listen
- Entrepreneurs
- Investors interested in e-commerce
- Anyone who likes a good underdog story