Adaptability audiobook cover - The Art of Winning in an Age of Uncertainty

Adaptability

The Art of Winning in an Age of Uncertainty

Max McKeown

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Chapter Overview

Description

Adaptability (2012) examines a skill that’s becoming ever more important in today’s fast-paced and highly fickle business environment: the ability to adapt. It’s what makes the difference between successful innovators who go on to thrive and stick-in-the-muds who struggle to survive – or simply go under. Packed with illuminating portraits of both, these blinks analyze adaptability in action everywhere from the golf course to the battlefield and the boardroom.

Who Should Listen

  • Entrepreneurs and self-starters
  • Managers and strategists
  • Marketplace Machiavellis

About the Authors

Max McKeown is a consultant who’s worked with some of the world’s biggest firms, including Microsoft, Virgin, Sony, and Vodafone. When he’s not helping business leaders fine-tune their strategic planning, you’ll find McKeown on the lecture circuit giving talks on innovation, creating engagement, and securing a competitive advantage. His previous books include The Truth About Innovation (2008) and The Strategy Bank (2012).

 

© Max McKeown, 2012. This Summary of Adaptability is published by arrangement with Kogan Page.