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Chapter Overview
Chapter 1: AudiobookHub Recommendation
Chapter 2: Growing a business with intellectual property assets
Chapter 3: Building enduring value through brand assets
Chapter 4: Maximizing company value with product assets
Chapter 5: Crafting a powerful product ecosystem
Chapter 6: Streamlining success through systems assets
Chapter 7: Driving high performance through culture assets
Chapter 8: Unlocking growth through funding assets
Description
24 Assets (2017) presents a roadmap for building a business that holds lasting value by identifying and cultivating 24 critical assets across key categories like intellectual property, branding, and systems. It emphasizes creating a scalable and enjoyable enterprise that thrives in today’s fast-changing digital landscape. With a focus on long-term growth and resilience, it provides actionable steps to help businesses become valuable, impactful assets in themselves.
Who Should Listen
- Entrepreneurs seeking to scale their businesses effectively
- Investors interested in asset-based business growth strategies
- Startup founders looking for sustainable business frameworks