If You're Curious About These Questions...
You should listen to this audiobook
- Did you know that a minor, almost unnoticeable change in your wording could be the difference between a 'no' and a resounding 'yes'?
- Have you ever wondered why some people are naturally more persuasive, even when they aren't using logic or big incentives to win others over?
- What if you could master 52 simple, science-backed shortcuts that make you more influential in everything from business deals to parenting?
Listen to The Small BIG — Free Audiobook
Key Takeaways from The Small BIG
- Discover why rational explanations often fail to change behavior, and learn how small, unconventional tweaks—like placing a trash bin under a light switch—can effortlessly persuade others.
- Understand how physical environments dictate actions, and learn to use tools like circular seating for group collaboration or a 'home advantage' to win negotiations.
- Learn how to leverage the psychological power of social proof by showing people that relatable peers are already taking action, which drastically increases compliance.
- Find out why people instinctively abandon behaviors associated with groups they dislike, and how to align your message with the identities your audience deeply admires.
- Master the Error Management model by analyzing the failures of others instead of just their successes, utilizing negative information to make significantly wiser decisions.
Learning Tools
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Mind Map
Quiz — Test Your Understanding
The Small BIG — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: A few small tweaks to persuasion can have truly big effects on getting people to commit.
Chapter 3: Altering people’s surroundings can reshape behavior.
Chapter 4: People often follow whatever the majority happens to do.
Chapter 5: Attend equally to other people’s mistakes as well as yours.
Chapter 6: Self-confidence, or even the appearance of it, boosts persuasive power greatly.
Chapter 7: Keep your team motivated and committed.
Chapter 8: The offer matters less than the moment in which you present it.
Chapter 9: Sometimes you need to allow people some time.
The Small BIG Summary & Overview
The Small BIG offers 52 examples on how minor changes in your behavior can make you more confident and successful when it comes to negotiating with and persuading others. Those who read this book will be able to draw value from the examples and make significant improvements to their persuasion style.
Who Should Listen to The Small BIG?
- Anyone who manages individuals or teams
- Anyone with children
- Anyone who wants to improve his or her persuasiveness
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