Think Small audiobook cover - The Surprisingly Simple Way to Reach Big Goals

Think Small

The Surprisingly Simple Way to Reach Big Goals

Owain Service and Rory Gallagher

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Key Takeaways from Think Small

Learning Tools

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Mind Map

Think Small
Core Philosophy
Behavioral Science
Nudge Theory
Step 1: Choose the Right Goal
Focus on Well-being
Pursue a Single Goal
Set Clear Parameters
Step 2: Simplify Rules & Build Habits
Keep Rules Simple
Leverage Habits
Step 3: Public Commitment
Make Goals Public
Appoint a Referee
Step 4: Effective Incentives
Avoid Weak Rewards
Leverage Loss Aversion
Design Effective Systems
Step 5: Social Support
Ask for Help
Team Up
Step 6: Actionable Feedback
Track Progress
Compare with Peers
Step 7: Practice & Experimentation
Focused Practice
Test and Adapt
Actionable Advice
Implementation Intentions

Quiz — Test Your Understanding

Question 1 of 10
What is the core concept of 'nudge theory' as described in the book?

Think Small — Full Chapter Overview

Think Small Summary & Overview

Think Small (2017) shows how small changes in the way we think and act can help us achieve big goals. Harnessing insights from behavioral science, the author sets out a seven-step program to help you make and stick to plans for improving your well-being. Whether your aim is to lose weight or to get ahead at work, this framework will help you get there.

Who Should Listen to Think Small?

  • Students of behavioral science
  • Strivers seeking practical guidance for achieving major goals
  • Anyone who wants to improve their life

About the Author: Owain Service and Rory Gallagher

Owain Service is the managing director of the Behavioural Insights Team. This organization, created by the UK government, seeks to better the lives of citizens by applying behavioral science to policy-making and public services.

Rory Gallagher is managing director of the organization’s work in the Asia-Pacific region.

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