Practically Radical audiobook cover - Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry and Challenge Yourself

Practically Radical

Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry and Challenge Yourself

William C. Taylor

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Categories:
Personal DevelopmentManagement & Leadership

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Practically Radical
Redefine the Terrain+
Borrow Outside Ideas+
Excel in One Area+
Engage with a Human Face+
Humbitious Leadership+
Harness External Brainpower+

Quiz — Test Your Understanding

Question 1 of 7
How did the advertising agency TBWA help Pedigree overcome its market struggles?
  • A. By lowering prices to compete with budget brands.
  • B. By introducing a new line of premium, health-focused dog food.
  • C. By shifting the brand's image to focus on caring for dogs rather than just selling dog food.
  • D. By acquiring smaller pet care companies to eliminate competition.
Question 2 of 7
What controversial strategy did Gary Kaplan use to improve efficiency at Virginia Mason Medical Hospital?
  • A. He implemented 'just-in-time' management techniques learned from a Toyota car factory.
  • B. He adopted the extended operating hours of retail giants like Walmart.
  • C. He introduced an assembly line system inspired by a Chicago slaughterhouse.
  • D. He outsourced medical diagnoses to global online forums.
Question 3 of 7
According to the book, what was the primary reason Zappos was able to successfully compete with Amazon before being acquired?
  • A. They offered the lowest prices on the market by minimizing overhead costs.
  • B. They utilized an exclusive, patented inventory management system.
  • C. They focused purely on high-end, luxury footwear that Amazon didn't carry.
  • D. They excelled in one specific area by providing an unparalleled customer experience.
Question 4 of 7
Based on Gallup's research mentioned in the text, what differentiates 'emotionally engaged' customers from those who are merely 'rationally satisfied'?
  • A. Emotionally engaged customers are more likely to forgive a company for product defects.
  • B. Emotionally engaged customers identify with the company and view its services as irreplaceable.
  • C. Emotionally engaged customers care significantly less about pricing and product quality.
  • D. Emotionally engaged customers only purchase products from local, community-based businesses.
Question 5 of 7
What does the concept of 'humbition,' advocated by Jane Harper, suggest leaders should do?
  • A. Focus on aggressive growth while quietly eliminating underperforming departments.
  • B. Outsource all major strategic decisions to external experts and customers.
  • C. Combine ambition with the humility to recognize that employees might have better ideas.
  • D. Maintain a strict hierarchy to ensure ambitious goals are met without employee confusion.
Question 6 of 7
How did the software company Rite-Solutions encourage innovation from the bottom of the organization?
  • A. By offering a million-dollar cash prize for the best coding solution.
  • B. By creating an internal 'stock market' where employees could propose and invest in ideas.
  • C. By requiring all employees to submit three new product designs every quarter.
  • D. By replacing their management team with a rotating committee of entry-level staff.
Question 7 of 7
Why did Netflix announce a public competition with a million-dollar prize in 2006?
  • A. To find a new CEO with a background in advanced machine learning.
  • B. To encourage independent filmmakers to submit their movies to the platform.
  • C. To design a new, user-friendly interface for their streaming website.
  • D. To crowdsource a solution to improve their in-house recommendation software, Cinematch.

Practically Radical — Full Chapter Overview

Practically Radical Summary & Overview

Practically Radical (2011) is a strategic guide to navigating today’s fast-moving world of business for leaders keen to set themselves apart from the crowd. Full of clever tips and insights from today’s most innovative companies, it argues for the need to rethink tried and tested methods and learn to think outside the box.

Who Should Listen to Practically Radical?

  • CEOs and leaders
  • Entrepreneurs and innovators
  • Anyone looking to boost their business

About the Author: William C. Taylor

William C. Taylor is an influential writer, public speaker and business expert. He co-founded the monthly business magazine Fast Company. Taylor has written several acclaimed books on company strategy including Simply Brilliant (2016) and is the co-author of Mavericks at Work (2006).

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