Innovation for the Fatigued audiobook cover - How to Build a Culture of Deep Creativity

Innovation for the Fatigued

How to Build a Culture of Deep Creativity

Alf Rehn

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Corporate CultureCreativity

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Innovation for the Fatigued
The Innovation Crisis+
Untapped Human Potential+
Foundations of Deep Innovation+
Purpose-Driven Solutions+

Quiz — Test Your Understanding

Question 1 of 8
What was the outcome of Alf Rehn's experiment where he delivered a presentation made entirely of nonsensical buzzwords to a tech company?
  • A. The leadership team immediately realized it was a prank and asked him to leave.
  • B. The audience listened eagerly and some even took notes.
  • C. The company implemented his ideas and saw a massive increase in profits.
  • D. The employees walked out in protest of the meaningless jargon.
Question 2 of 8
According to the author, which of the following best represents an example of 'deep innovation'?
  • A. Adding in-app purchases to a pacemaker.
  • B. Launching a new dating app with a slightly different matching algorithm.
  • C. Creating a completely biodegradable line of makeup.
  • D. Updating a social media interface to keep users engaged.
Question 3 of 8
What does the quote 'the best minds of my generation are thinking about making people click ads' illustrate about modern corporations?
  • A. Companies are failing to train their employees in advanced data science.
  • B. Organizations are squandering extraordinary cognitive abilities on trivial, incremental changes.
  • C. The advertising industry is the only sector currently experiencing true deep innovation.
  • D. Employees prefer doing repetitive tasks rather than engaging in complex problem-solving.
Question 4 of 8
Why does the author argue that Artificial Intelligence cannot replace humans in driving real innovation?
  • A. AI algorithms are too expensive for most companies to implement effectively.
  • B. AI is currently only capable of generating shallow buzzwords and jargon.
  • C. AI lacks the ability to make seemingly illogical leaps between unconnected topics.
  • D. AI systems are biased because they are programmed by a non-diverse group of developers.
Question 5 of 8
Based on Google's 'Project Aristotle,' what is the most important indicator of an efficient, innovative team?
  • A. A highly competitive environment that rewards lone mavericks.
  • B. Strong, authoritative leadership that dictates the team's direction.
  • C. Psychological safety, where individuals feel safe to voice their ideas.
  • D. A large budget allocated specifically for experimental projects.
Question 6 of 8
How does a lack of diversity in the tech industry negatively impact innovation?
  • A. It results in products that primarily cater to the narrow interests of privileged demographics.
  • B. It makes companies more vulnerable to corporate espionage and intellectual property theft.
  • C. It causes organizations to rely too heavily on artificial intelligence rather than human creativity.
  • D. It leads to an overabundance of deep innovation that the market isn't ready for.
Question 7 of 8
What is the economic consequence of 'bullshit jobs' and meaningless corporate jargon, according to the text?
  • A. They artificially inflate stock prices, leading to inevitable market crashes.
  • B. They cause a loss of purpose that leads to apathy, absenteeism, and higher staff turnover.
  • C. They force companies to spend too much money on outside consultants.
  • D. They result in companies releasing too many revolutionary products at once.
Question 8 of 8
How did the development of Aquatabs benefit the German company Anti-Germ beyond just commercial success?
  • A. It allowed the company to transition entirely out of the domestic food and beverage industry.
  • B. It proved that the company could automate its production lines using AI.
  • C. It instilled a sense of purpose and pride in the workforce by showing their work could save lives.
  • D. It helped the company secure a monopoly on all water-purification technology in Europe.

Innovation for the Fatigued — Full Chapter Overview

Innovation for the Fatigued Summary & Overview

Innovation for the Fatigued (2019) grapples with a curse of the corporate world: innovation fatigue. Rather than inventing anything useful or new, many organizations are mired in fashionable soundbites about “disruption” and “blue sky thinking.” It peels back the layers of nonsense to look at how companies can establish a deep and purposeful innovation culture.

Who Should Listen to Innovation for the Fatigued?

  • Tech company leaders who’d like to try something different
  • Anyone interested in the business world
  • Changemakers looking to innovate in other fields

About the Author: Alf Rehn

Alf Rehn is a Finnish lecturer and author who holds the Chair of Management and Organization at Åbo Akademi University. Rehn works as a columnist and sits on the board of directors for several companies, including the government-run Finnish betting agency, Veikkaus. Other notable works by him include Dangerous Ideas and Trendspotting, which he co-authored with Magnus Lindkvist.

 

© Alf Rehn, 2019. This Summary of Innovation for the Fatigued is published by arrangement with Kogan Page.

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