The Idea-Driven Organization audiobook cover - Unlocking the Power of Bottom-Up Ideas

The Idea-Driven Organization

Unlocking the Power of Bottom-Up Ideas

Alan G. Robinson and Dean M. Schroeder

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Quiz — Test Your Understanding

Question 1 of 7
According to the book, why are front-line employees often better positioned than executives to generate valuable ideas?
  • A. They have access to sophisticated market research and focus groups.
  • B. They interact with customers face-to-face on a daily basis.
  • C. They are not burdened by the financial responsibilities of the company.
  • D. They have more time to brainstorm during their regular shifts.
Question 2 of 7
What is the core concept behind Toyota's management philosophy of 'going to the gemba'?
  • A. Focusing attention on the actual place where the real work is done.
  • B. Outsourcing manual labor to focus on high-level corporate strategy.
  • C. Holding daily executive meetings to discuss quarterly profits.
  • D. Replacing front-line workers with automated technology.
Question 3 of 7
How should managers communicate goals to front-line staff to effectively encourage ideas?
  • A. By using advanced business jargon to ensure professional standards.
  • B. By sending detailed, multi-page memos through the IT and accounting departments.
  • C. By using clear, understandable language like asking how to 'save water' rather than 'streamline efficiencies.'
  • D. By withholding the ultimate company goals so employees focus only on their specific tasks.
Question 4 of 7
How does the clothing retailer Zara maintain a fast and streamlined organization compared to the rest of the fashion industry?
  • A. By relying entirely on automated design software rather than human designers.
  • B. By outsourcing all of its manufacturing to third-party contractors.
  • C. By utilizing small, three-person cross-functional teams that can design and deliver items in just 15 days.
  • D. By completely eliminating the role of country supervisors to cut red tape.
Question 5 of 7
Why does the Swedish truck maker Scania deliberately overstaff its teams by two people?
  • A. To account for the high rate of employee turnover in the manufacturing industry.
  • B. To ensure the assembly line never stops running during shift changes.
  • C. To create internal competition among workers for the best performance reviews.
  • D. To give employees enough time and resources to implement their new ideas.
Question 6 of 7
What is a major advantage of using the 'idea board process' over just having idea meetings?
  • A. It prevents lower-level employees from seeing the strategic ideas of upper management.
  • B. Its visibility keeps ideas front and center and creates social pressure to complete assigned tasks.
  • C. It automatically filters out bad ideas without requiring a manager's approval.
  • D. It completely replaces the need for face-to-face communication in the workplace.
Question 7 of 7
When the initial flood of employee ideas slows to a trickle, what method does the book suggest using to trigger new ideas on specific topics?
  • A. Idea activators
  • B. Kaizen teian
  • C. The gemba walk
  • D. Corporate restructuring

The Idea-Driven Organization — Full Chapter Overview

The Idea-Driven Organization Summary & Overview

The Idea-Driven Organization explains how organizations can position themselves for long-term success by encouraging innovation at every level of the business. Although most companies think that creativity should come from above, that is, from managers and experts, idea-driven organizations are powered by bottom-up innovation.

Who Should Listen to The Idea-Driven Organization?

  • CEOs, managers and business leaders
  • Anyone who wants to have more of a say at their job
  • Anyone who’s interested in the power of ideas

About the Author: Alan G. Robinson and Dean M. Schroeder

Alan G. Robinson is an author and business advisor who has worked with over 200 leading companies, including IKEA and Kraft.

Dean M. Schroeder is a management consultant and author. His best-selling book, Ideas Are Free, was voted “Reader’s Choice” by Fast Company magazine.

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