Humor, Seriously audiobook cover - Why Humor Is a Superpower at Work and in Life (And How Anyone Can Harness It. Even You.)

Humor, Seriously

Why Humor Is a Superpower at Work and in Life (And How Anyone Can Harness It. Even You.)

Jennifer Aaker & Naomi Bagdonas

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Humor, Seriously
Value & Benefits
Humor is a learned skill, not an innate trait
Smiling and laughing drop significantly after age 23
Releases endorphins, dopamine, oxytocin while lowering stress cortisol
Provides physical and emotional benefits similar to exercise
The Four Humor Styles
Stand-ups: Expressive, thick-skinned, enjoy edgy roasts
Magnets: Uplifting, positive, charismatic class clowns
Sweethearts: Subtle teasers using well-timed, innocent jabs
Snipers: Aggressive, subtly sarcastic masters of one-liners
Interchange styles based on the situation to remain approachable
Core Principles of Funny
Truth is the heart of humor; point out everyday absurdities
Aim anger at fictional third parties to avoid attacking people
Delay joking about pain to avoid 'too soon' silence
Highlight contrasting or incongruent elements in your life
Comedic Techniques
Exaggeration: Embellish and escalate facts to surprise listeners
Specificity: Use precise, vivid language for relatable mental images
Analogies: Compare ridiculous situations to universal experiences
Rule of Three: List two expected things, subvert with a third
Workplace Application
Develop 'go-to stories' proven to be funny
Observe the present to find what's funny to the room
Use 'Bad Idea Brainstorms' to activate creativity and innovation
Ditch stiff corporate talk; use quippy email sign-offs
Add clever, lighthearted personal details to professional bios
Boundaries & Responsibility
Ensure the underlying truth is appropriate without the humor
Evaluate the spectrum of truth, pain, and distance
Host 'Oops Meetings' to own mistakes and create safety
Maintain zero tolerance for derogatory or offensive humor
Leadership & Trust
Humor builds trust, counteracting modern distrust of bosses
Use self-deprecating humor to balance authority with approachability
Empower charismatic coworkers to lead workplace fun if uncomfortable

Quiz — Test Your Understanding

Question 1 of 10
According to the book, which of the following is NOT one of the physiological benefits of laughter?

Humor, Seriously — Full Chapter Overview

Humor, Seriously Summary & Overview

Humor, Seriously (2021) explores the value of a human-centered approach to business, and of the funny that can be found and created in any environment. It relies on science, psychology, and humorous anecdotes from experts in the field to show how using humor can create a culture of levity, build trust, and unlock creativity.

Who Should Listen to Humor, Seriously?

  • Leaders looking to build trust
  • Managers who want to enhance creativity
  • Anyone seeking more joy in work and life

About the Author: Jennifer Aaker & Naomi Bagdonas

Dr. Jennifer Aaker is a leading expert on how purpose and meaning shape individual choices. Her work has been widely published in leading scientific journals, and featured in the Economist, the New York Times, the Wall Street Journal, the Atlantic, and Science. She counts winning a dance-off in the 1980s as one of her greatest feats.

Naomi Bagdonas, a Stanford professor, facilitates interactive sessions for leaders, Fortune 100 companies, and nonprofits. She also coaches executives and celebrities for appearances on shows ranging from Saturday Night Live to Today. Her constant stream of foster dogs describe her as gullible and full of treats.

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