Getting Naked audiobook cover - A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty

Getting Naked

A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty

Patrick Lencioni

★ 4.4 / 5(65 ratings)

Download Start Listening

Categories:

Corporate Culture Management & Leadership

If You're Curious About These Questions...

You should listen to this audiobook

💡Have you ever wondered why showing your weaknesses might actually be the fastest way to win a client’s trust?
💡What if the three hidden fears sabotaging your professional relationships are actually the keys to your greatest competitive advantage?
💡Are you curious about how 'getting naked' in a business meeting could be the ultimate strategy for building long-term loyalty?

Listen to Getting Naked — Free Audiobook

Loading player...

Key Takeaways from Getting Naked

✓Learn why embracing vulnerability, rather than hiding your natural flaws, is the ultimate key to building deep trust and lasting client relationships.
✓Discover how to overcome the fear of losing business by prioritizing your client's needs over your own and demonstrating your value before discussing fees.
✓Understand why asking 'dumb' questions and openly celebrating your own mistakes will actually increase your value and earn you the respect of your clients.
✓Master the art of overcoming your ego to do the 'dirty work' and proactively take the blame, proving your fierce loyalty and dedication to the people you serve.
✓Find out how to face business risks and client conflicts head-on by offering honest, respectful feedback rather than simply avoiding uncomfortable conversations.

Learning Tools

Reinforce what you learned from Getting Naked

Mind Map

Getting Naked

Core Philosophy: Embracing Vulnerability

The Power of Vulnerability

Practical Application

Overcoming Fear of Losing Business

Prioritize Client Needs

Honest Communication

Overcoming Fear of Embarrassment

Embrace Ignorance

Share Freely

Celebrate Mistakes

Overcoming Fear of Inferiority

Swallow Pride

Protect the Client

Honor Their Work

Quiz — Test Your Understanding

Question 1 of 6

According to the text, how should a consultant handle a situation where they are visibly sweating during a stressful meeting?

Getting Naked — Full Chapter Overview

Chapter 1: Recommendation
Chapter 2: Vulnerability might seem undesirable, yet embracing it remains absolutely essential today.
Chapter 3: Focus more on your clients and less on protecting your business interests.
Chapter 4: There are no truly dumb questions or ideas, provided you manage them thoughtfully and know how to present them.
Chapter 5: No job is too minor when the goal is serving your client.

Getting Naked Summary & Overview

Getting Naked (2010) is about vulnerability and the incredible power it holds. These blinks explain how to build trust with clients and overcome the three most common fears that prevent you from showing your true vulnerability.

Who Should Listen to Getting Naked?

Business consultants
Professionals who want to build better relationships
Anyone who fears vulnerability

About the Author: Patrick Lencioni

Patrick Lencioni is founder and president of The Table Group, helping organizations optimize teamwork and engagement. Besides consulting and public speaking, he’s written bestsellers including Five Dysfunctions of a Team.

© Patrick Lencioni: Getting Naked copyright 2007, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.