If You're Curious About These Questions...
You should listen to this audiobook
- Have you ever wondered why focusing strictly on data and logic might actually be the very thing holding your business back from long-term greatness?
- What’s the secret to building a company that doesn’t just survive, but thrives with relentless passion and creativity?
- What if you could master the elusive 'soft edge' of leadership to stay ahead of your competitors in an ever-changing market?
Listen to The Soft Edge — Free Audiobook
Key Takeaways from The Soft Edge
- Discover why long-term business success requires moving beyond strategy and execution to cultivate a 'soft edge' built on meaningful human connections.
- Understand why establishing deep internal and external trust impacts your corporate reputation far more than the actual quality of your products or services.
- Learn how to cultivate your company's 'smarts' by empowering employees to learn from mistakes, prioritizing continuous improvement, and borrowing ideas from outside industries.
- Find out how scaling down to small groups using the 'two-pizza rule' dramatically reduces development time and boosts team productivity.
- Master the five foundational pillars of the soft edge—trust, smarts, teams, taste, and story—to give your brand deeper purpose and an unquantifiable competitive advantage.
Learning Tools
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The Soft Edge — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: Successful firms rest solidly on three core essentials: a strategy, a hard edge, and a soft edge.
Chapter 3: Trust is an essential component of the soft edge.
Chapter 4: A company needs smarts to keep pace with rapidly evolving ideas and technologies.
Chapter 5: Teams drive learning, productivity, and innovation most effectively when they’re small and diverse.
Chapter 6: Taste blends function, form, and meaning, giving customers a strong, authentic emotional connection to a valued brand.
Chapter 7: A company derives its purpose from its story.
Chapter 8: The soft edge is what sets you apart from competitors.
The Soft Edge Summary & Overview
This book (2014) is about the “soft edge” – that is, the human side – of business. If you don’t want to be left foundering in the wake of your competitors, your company needs something more – more creativity and flexibility, more passion. The soft edge is the wellspring of such attributes. Your company’s soft edge might seem elusive at first, but remember: finding it is absolutely critical for long-lasting success.
Who Should Listen to The Soft Edge?
- Entrepreneurs and people working in start-ups
- Managers, CEOs and other business leaders
- Anyone who wants to understand more about the human side of business
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