Reach Out audiobook cover - The Simple Strategy You Need to Expand Your Network and Increase Your Influence

Reach Out

The Simple Strategy You Need to Expand Your Network and Increase Your Influence

Molly Beck

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Categories:
Communication Skills

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Key Takeaways from Reach Out

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Reach Out
The Core Concept+
Anatomy of a Reach Out+
The 4 Types of Reach Outs+
Execution & Mechanics+
Routine & Follow-Up+

Quiz — Test Your Understanding

Question 1 of 7
According to the text, why are 'weak ties' often more transformative for your career than 'strong ties'?
  • A. They are usually more senior in their respective industries.
  • B. They tend to have access to new information and opportunities outside your usual circles.
  • C. They are more likely to respond to your emails than close friends.
  • D. They feel more obligated to help you because of professional etiquette.
Question 2 of 7
What are the key elements that should be included in a standard Reach Out (RO) message?
  • A. A detailed resume and a request for a job interview.
  • B. At least two gifts and an optional, specific favor.
  • C. An apology for the unsolicited message and a compliment.
  • D. A request for a phone call and a list of mutual contacts.
Question 3 of 7
Which type of Reach Out involves contacting someone you have never met but with whom you share a mutual contact?
  • A. The Re-RO
  • B. The Follow-up RO
  • C. The Borrowed Connection
  • D. The Cool RO
Question 4 of 7
When asking for a favor in a Reach Out, what guideline should you follow to ensure you don't overburden your target?
  • A. Ask broad, open-ended questions about the meaning of success.
  • B. Ask for information that they would normally charge clients for.
  • C. Ask specific questions that can be answered relatively quickly over email, avoiding things you can easily Google.
  • D. Ask them to review your entire portfolio and provide a comprehensive critique.
Question 5 of 7
What specific email tactic does a Yesware study suggest can increase the number of responses to your Reach Out?
  • A. Including the word 'Urgent' in the subject line.
  • B. Capitalizing the first letter of each word in the subject line.
  • C. Leaving the subject line completely blank to create curiosity.
  • D. Using emojis at the end of the subject line.
Question 6 of 7
What strategy does psychotherapist Megan Bruneau recommend for overcoming the anxiety of Reaching Out?
  • A. Only reaching out to people who are at the same career level as you.
  • B. Waiting for people to reach out to you first to build confidence.
  • C. Facing the discomfort repeatedly by reaching out to a new person every day.
  • D. Spending weeks perfecting a single email before sending it.
Question 7 of 7
How should you view non-responses to your Reach Out efforts?
  • A. As a sign that you should abandon your networking efforts entirely.
  • B. As useful feedback that might indicate your subject line wasn't catchy or your email was too long.
  • C. As a personal rejection that requires an immediate, apologetic follow-up.
  • D. As an invitation to call the person directly on their personal phone.

Reach Out — Full Chapter Overview

Reach Out Summary & Overview

Reach Out (2017) by Molly Beck is a simple manual that helps you further your career goals through reaching out to people and expanding your network. In this book, Beck leads the reader through the dos and don’ts of reaching out, providing helpful examples of how to best make use of this strategy.

Who Should Listen to Reach Out?

  • Anyone who wants to kick-start their career
  • Those looking to expand the network of people they know

About the Author: Molly Beck

Molly Beck is a creator of the successful lifestyle blog Smart, Pretty & Awkward and the founder of Messy Bun, a website for recording, editing, and publishing podcasts.

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