Presentation Advantage audiobook cover - How to Inform and Persuade Any Audience

Presentation Advantage

How to Inform and Persuade Any Audience

Kory Kogon, Breck England and Julie Schmidt

4.6 / 5(340 ratings)

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Key Takeaways from Presentation Advantage

Learning Tools

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Mind Map

Presentation Advantage
Core Philosophy
Attention span is only eight seconds, requiring immediate impact
Primary goal is to trigger a paradigm shift
Transform passive listeners into active, engaged partners
The Three C's of Connection
Connect with Message
Connect with Yourself
Connect with Audience
The First D: Develop a Story
Disrupt the Status Quo
Analyze the Audience
Prepare Logistics
Structure Supporting Points
Intro and Conclusion
Virtual Adaptation
The Second D: Design Purposeful Visuals
Purpose-Driven Imagery
Slide Formatting Rules
Handout Management
The Third D: Deliver with Confidence
First Impressions
Body Language
Vocal Delivery
Handling Hostile Audiences
Answering Tough Questions

Quiz — Test Your Understanding

Question 1 of 7
According to the text, what is your primary initial goal when starting a presentation?

Presentation Advantage — Full Chapter Overview

Presentation Advantage Summary & Overview

The Presentation Advantage (2015) gives you the strategies you need to connect with your audience and get the results you want. Presentation happens everywhere from the boardroom to a first date. How you present yourself has everything to do with how much success you’ll achieve.

Who Should Listen to Presentation Advantage?

  • Anyone hoping to advance their career
  • People nervous about public speaking
  • Marketers, managers, and entrepreneurs

About the Author: Kory Kogon, Breck England and Julie Schmidt

Coauthors Kory Kogan, Breck England, and Julie Schmidt have made a difference for hundreds of organizations through their work at the coaching company FranklinCovey. Cofounded by Stephen Covey, the author of 7 Habits of Highly Effective People, FranklinCovey helps businesses big and small develop better leaders and stronger teams. 

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