Presentation Advantage audiobook cover - How to Inform and Persuade Any Audience

Presentation Advantage

How to Inform and Persuade Any Audience

Kory Kogon, Breck England and Julie Schmidt

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Presentation Advantage
Core Philosophy+
The Three C's of Connection+
The First D: Develop a Story+
The Second D: Design Purposeful Visuals+
The Third D: Deliver with Confidence+

Quiz — Test Your Understanding

Question 1 of 7
According to the text, what is your primary initial goal when starting a presentation?
  • A. To establish your credentials and expertise
  • B. To disrupt the status quo and create a paradigm shift
  • C. To provide a comprehensive data dump of the topic
  • D. To outline the agenda for the meeting
Question 2 of 7
Which of the following is NOT one of the 'three C’s of connection' required to lead an audience to a paradigm shift?
  • A. Connecting with your message
  • B. Connecting with yourself
  • C. Connecting with your colleagues
  • D. Connecting with your audience
Question 3 of 7
When developing strong supporting points, the text recommends using the 'Triple S formula' to optimize audience retention. What does this stand for?
  • A. State, Support, and Summarize
  • B. Simplify, Synthesize, and Share
  • C. Story, Statistics, and Solution
  • D. Surprise, Sustain, and Satisfy
Question 4 of 7
What is the author's advice regarding the use of handouts during a presentation?
  • A. Distribute them a day in advance so the audience can prepare.
  • B. Hand them out right before you start speaking to capture attention.
  • C. Do not share them before the presentation to avoid distracting the audience.
  • D. Avoid using handouts entirely as they are outdated.
Question 5 of 7
Which of the following is a recommended best practice for designing slides with text?
  • A. Use serif fonts to make the text look more formal and professional.
  • B. Include a bulleted list on every slide to maintain a consistent structure.
  • C. Use sans serif fonts and limit lists to just three to five bullets.
  • D. Keep the font size small so you can fit all necessary context on one slide.
Question 6 of 7
How should a presenter handle moments when they need to pause during their delivery?
  • A. Fill the silence with transitional phrases to maintain momentum.
  • B. Allow the silence to happen, as quiet moments can emphasize a point.
  • C. Ask a quick rhetorical question to keep the audience engaged.
  • D. Look at your notes to signal that you are transitioning to a new topic.
Question 7 of 7
When facing a hostile audience, what is the most important first step a presenter should take?
  • A. Firmly establish your authority and control over the room.
  • B. Use humor to defuse the tension and lighten the mood.
  • C. Remind the audience of the logical facts behind your argument.
  • D. Show empathy by listening and seeking to understand their feelings.

Presentation Advantage — Full Chapter Overview

Presentation Advantage Summary & Overview

The Presentation Advantage (2015) gives you the strategies you need to connect with your audience and get the results you want. Presentation happens everywhere from the boardroom to a first date. How you present yourself has everything to do with how much success you’ll achieve.

Who Should Listen to Presentation Advantage?

  • Anyone hoping to advance their career
  • People nervous about public speaking
  • Marketers, managers, and entrepreneurs

About the Author: Kory Kogon, Breck England and Julie Schmidt

Coauthors Kory Kogan, Breck England, and Julie Schmidt have made a difference for hundreds of organizations through their work at the coaching company FranklinCovey. Cofounded by Stephen Covey, the author of 7 Habits of Highly Effective People, FranklinCovey helps businesses big and small develop better leaders and stronger teams. 

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