Gamification for Business audiobook cover - Why Innovators and Changemakers Use Games to Break Down Silos, Drive Engagement and Build Trust

Gamification for Business

Why Innovators and Changemakers Use Games to Break Down Silos, Drive Engagement and Build Trust

Sune Gudiksen, Jake Inlove

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Categories:
Corporate CultureManagement & LeadershipCreativity

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Gamification for Business
Core Principles+
Values & Identity+
Teamwork & Communication+
Meeting Optimization+
Resource Allocation+
Innovation & Ideation+
Leadership Development+
Implementation Advice+

Quiz — Test Your Understanding

Question 1 of 8
According to gamification experts Katie Salen and Eric Zimmerman, what is the 'magic circle'?
  • A. A brainstorming technique that guarantees equal speaking time for all employees.
  • B. A new reality created during gameplay where different social rules apply and hierarchies are leveled.
  • C. A continuous feedback loop between managers and customers to improve product design.
  • D. A physical space in the office dedicated entirely to relaxation and unstructured play.
Question 2 of 8
What is the primary objective of the game 'Align'?
  • A. To help organizations explore and implement core values that employees can connect with their daily challenges.
  • B. To train employees on how to use new organizational software across international teams.
  • C. To identify which employees are best suited for leadership roles based on their competitive drive.
  • D. To allocate financial resources and budget cuts fairly across different international departments.
Question 3 of 8
How does the game 'LinkXs' encourage teams to develop collaborative behavior?
  • A. By forcing teams to compete for a single monetary prize based on their speed.
  • B. By assigning each team a different physical obstacle course to complete blindfolded.
  • C. By providing each group with only partial information, requiring them to negotiate with other teams to complete their tasks.
  • D. By having participants speed-date and ask rapid-fire questions to gather personal data.
Question 4 of 8
To combat unproductive meetings, how does the 'Meeting Design Game' help teams prepare?
  • A. By strictly limiting all meetings to a maximum of 15 minutes.
  • B. By replacing all spoken presentations with written reports that must be read beforehand.
  • C. By using visual cards representing meeting elements to collaboratively build a prioritized action plan.
  • D. By randomly assigning the role of meeting leader to a different employee each week.
Question 5 of 8
The 'Business Branching' game is based on Rita McGrath’s value cycle theory. What key business challenge does this game address?
  • A. Balancing the allocation of resources between ongoing, long-term projects and new, innovative initiatives.
  • B. Reducing the environmental footprint of a company's manufacturing processes.
  • C. Transitioning a company from a traditional office setup to a fully remote workforce.
  • D. Managing the public relations fallout during a corporate crisis or merger.
Question 6 of 8
According to the text, why is it often difficult for businesses to generate new ideas, a problem that 'Innovate or Dinosaur' aims to solve?
  • A. Employees generally lack the financial incentives required to share their best ideas.
  • B. People's neural pathways become wired to existing thinking patterns, causing their brains to ignore misaligned information.
  • C. Most modern companies do not allocate enough time in the workday for brainstorming sessions.
  • D. Market competitors frequently steal ideas before they can be fully developed and patented.
Question 7 of 8
In the leadership game 'Wallbreakers', what does kicking a resistant employee 'off the bus' symbolize?
  • A. The necessity of firing employees who ask too many questions during meetings.
  • B. An analogy for how being resistant to change can hamper an organization’s progress and individual development.
  • C. The literal process of downsizing a company's transportation and logistics departments.
  • D. A strategy to reduce overhead costs by immediately terminating the lowest-performing staff members.
Question 8 of 8
What actionable advice do the authors provide to ensure that gameplay remains productive and focused?
  • A. Play the games outside of regular office hours to avoid interrupting real work.
  • B. Ensure that the CEO always wins the game to maintain organizational hierarchy.
  • C. Recruit a facilitator to keep order, defuse heated debates, and track players' feelings.
  • D. Offer large financial bonuses to the winners to ensure maximum engagement.

Gamification for Business — Full Chapter Overview

Gamification for Business Summary & Overview

Gamification for Business (2018) explores how businesses can use games to overcome organizational challenges and optimize performance. Drawing on their extensive experience in game design and innovation, Sune Gudiksen and Jake Inlove show how games can be leveraged to encourage teamwork, boost employee motivation, and map out new pathways for progress and change. 

Who Should Listen to Gamification for Business?

  • Businesses seeking to iron out organizational problems and spur innovation
  • Educational institutions looking for new ways to inspire and engage students
  • Anyone needing a creative boost to hatch new ideas

About the Author: Sune Gudiksen, Jake Inlove

Sune Gudiksen is an associate professor of design and innovation management at Design School Kolding in Denmark and the founder of the Biz Games community platform. Jake Inlove holds a master’s degree in Education Science from the University of Aarhus and is a game designer and innovation consultant. Together, they founded Gamebridges, a company that creates business games to help organizations stimulate innovation. 

 

© Sune Gudiksen & Jake Inlove, 2018. This Summary of Gamification for Business is published by arrangement with Kogan Page.

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