Coffee Lunch Coffee audiobook cover - A Practical Field Guide for Master Networking

Coffee Lunch Coffee

A Practical Field Guide for Master Networking

Alana Muller

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Communication SkillsCareer & Success

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Coffee Lunch Coffee
The Value of Networking+
Preparation & Goals+
The Portfolio+
Outreach & Storytelling+
In-Person Meetings+
Mindset & Perseverance+

Quiz — Test Your Understanding

Question 1 of 8
According to the book, what is the primary purpose of networking?
  • A. To collect as many business cards as possible to build a massive database.
  • B. To secure a job immediately after becoming unemployed.
  • C. To establish relationships, build a community, and help people.
  • D. To aggressively pitch your products or services to potential investors.
Question 2 of 8
When preparing for networking, what does the author mean by creating a 'non-negotiables' list?
  • A. A list of salary and benefit requirements you must demand from potential employers.
  • B. A list of things you are not willing to compromise on for a new job, such as geographical restrictions.
  • C. A list of high-profile people you absolutely must meet within the next calendar year.
  • D. A list of controversial topics that are strictly off-limits during networking meetings.
Question 3 of 8
The author suggests preparing your mind, body, and spirit for networking. What is the specific responsibility of your 'spirit' in this context?
  • A. To focus on long-term goals and how you can help the person you are meeting.
  • B. To take charge of your emotions and ensure you remain cheerful and positive.
  • C. To do thorough homework on the person you are meeting with.
  • D. To ensure you maintain steady eye contact and controlled breathing.
Question 4 of 8
When sending an introductory email to request a networking meeting, what is the author's advice regarding your résumé?
  • A. Attach it immediately so the person can review your qualifications before replying.
  • B. Paste the contents of your résumé directly into the body of the email to save them a click.
  • C. Avoid sending it in the initial email; instead, send it in a follow-up email when confirming the meeting.
  • D. Only provide a link to your LinkedIn profile and never send a traditional résumé.
Question 5 of 8
During an in-person meeting, how does the author suggest controlling nervous hand movements?
  • A. Hold a pen and take constant notes to keep your hands busy and productive.
  • B. Focus on eye contact so your hands follow naturally, or keep them folded to minimize twitchiness.
  • C. Keep your hands firmly planted under the table at all times so they remain out of sight.
  • D. Use broad, expressive hand gestures to release pent-up nervous energy.
Question 6 of 8
How does networking guru Eric Morgenstern describe an effective résumé?
  • A. Like a legal contract: it must contain every single detail of your professional life to ensure full transparency.
  • B. Like a billboard: it should be flashy, concise, and grab the reader's attention within three seconds.
  • C. Like a textbook: it should thoroughly educate the reader on your specific industry skills and metrics.
  • D. Like a negligee: it should be just revealing enough to entice the other party, but not give away everything.
Question 7 of 8
What key networking lesson is illustrated by the story of Laurel Touby, founder of Mediabistro?
  • A. Networking events must be highly structured and corporate to yield financial success.
  • B. Informal, spontaneous meetups aimed simply at getting to know people can lead to massive, unexpected opportunities.
  • C. You should only invest time in networking if you have a clear business plan to monetize the relationships.
  • D. Freelancers do not need to network as much as corporate employees because their work is independent.
Question 8 of 8
To what does the author compare the long-term process of mastering networking?
  • A. Running a competitive marathon where speed and endurance dictate the winner.
  • B. Learning a new language and cultivating a garden.
  • C. Building a house from the ground up using rigid blueprints.
  • D. Playing a game of chess where you must constantly outsmart your opponent.

Coffee Lunch Coffee — Full Chapter Overview

Coffee Lunch Coffee Summary & Overview

Coffee Lunch Coffee (2012) is a practical guide to networking. Using her personal and professional experience, along with tips and exercises, author Alana Muller demonstrates how to develop networking skills and build lasting relationships that can help us in our personal and professional lives. A must-have for anyone who wants to succeed professionally.

Who Should Listen to Coffee Lunch Coffee?

  • Anyone who wants to change jobs
  • College graduates looking to find a job
  • Start-ups wanting to increase their number of clients

About the Author: Alana Muller

Alana Muller is the author and creator of the blog Coffee Lunch Coffee (http://www.coffeelunchcoffee.com/) and is president of Kauffman FastTrac, a not-for-profit educational organization which helps and trains entrepreneurs. Alana holds a Master’s degree in business administration from the University of Chicago, frequently runs business workshops and has contributed to Forbes.com and The Huffington Post.

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