Coffee Lunch Coffee audiobook cover - A Practical Field Guide for Master Networking

Coffee Lunch Coffee

A Practical Field Guide for Master Networking

Alana Muller

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Key Takeaways from Coffee Lunch Coffee

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Mind Map

Coffee Lunch Coffee
The Value of Networking
Networking is a prerequisite for professional success, even if you are employed.
It creates a vital safety net and helps you adapt to business changes.
Focus on establishing relationships and helping others, not just collecting cards.
Quality of relations matters far more than the quantity of contacts.
Preparation & Goals
Prioritize long-term goals to help determine your short-term networking steps.
List known contacts, desired contacts, target companies, and job 'non-negotiables'.
Prepare your mind by researching the person you are meeting.
Prepare your body with contagious positivity and cheerfulness.
Prepare your spirit by focusing on how you can help them.
The Portfolio
Prepare a 30-second elevator pitch to advertise yourself quickly.
Carry standard business cards and personal cards stating your specialization.
Keep your resume enticing but not exhaustive, revealing just enough.
Include an up-to-date, professional headshot with your resume.
Draft two professional bios: a 200-word version and a 500-word version.
Outreach & Storytelling
Send an intro email outlining experience, but save the resume for later.
Share anecdotes featuring a conflict, anticipation, a peak solution, and transformation.
Highlight helpful colleagues in your stories to show you aren't the only hero.
Practice your stories beforehand to bring your work experience to life.
In-Person Meetings
Offer a firm handshake and approach the meeting with confidence.
Ask questions about their company's direction and their personal career path.
Listen actively to link their responses to your professional interests.
Control stress by maintaining eye contact and deepening your breathing.
Keep hand movements to a minimum to appear comfortable and calm.
Mindset & Perseverance
Step outside your comfort zone to turn natural situations into networking.
Always send a follow-up thank-you email recapping what you learned.
Mastering networking is a lifelong task requiring patience, like learning a language.
Relationships need time and attention to grow, much like cultivating a garden.
Apply comfortable interaction habits from your social life to professional networking.

Quiz — Test Your Understanding

Question 1 of 8
According to the book, what is the primary purpose of networking?

Coffee Lunch Coffee — Full Chapter Overview

Coffee Lunch Coffee Summary & Overview

Coffee Lunch Coffee (2012) is a practical guide to networking. Using her personal and professional experience, along with tips and exercises, author Alana Muller demonstrates how to develop networking skills and build lasting relationships that can help us in our personal and professional lives. A must-have for anyone who wants to succeed professionally.

Who Should Listen to Coffee Lunch Coffee?

  • Anyone who wants to change jobs
  • College graduates looking to find a job
  • Start-ups wanting to increase their number of clients

About the Author: Alana Muller

Alana Muller is the author and creator of the blog Coffee Lunch Coffee (http://www.coffeelunchcoffee.com/) and is president of Kauffman FastTrac, a not-for-profit educational organization which helps and trains entrepreneurs. Alana holds a Master’s degree in business administration from the University of Chicago, frequently runs business workshops and has contributed to Forbes.com and The Huffington Post.

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