Both/And Thinking audiobook cover - Embracing Creative Tensions to Solve Your Toughest Problems

Both/And Thinking

Embracing Creative Tensions to Solve Your Toughest Problems

Wendy K. Smith, Marianne W. Lewis

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Key Takeaways from Both/And Thinking

Learning Tools

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Mind Map

Both/And Thinking
The Problem: Either/Or Mindset
Zero-Sum Choices
The Solution: Embracing Paradox
Productive Tension
Both/And Techniques
The Mule Method
The Tightrope Walker Method
The ABCD Framework
A: Assumptions
B: Boundaries
C: Comfort
D: Dynamism
Organizational Success
Unilever Case Study
Cultivating Serendipity
Planned Luck

Quiz — Test Your Understanding

Question 1 of 6
According to the text, how does a 'both/and' mindset redefine our approach to conflicting choices?

Both/And Thinking — Full Chapter Overview

Both/And Thinking Summary & Overview

Both/And Thinking (2022) offers a new framework for decision-making. With an either/or mindset, your world appears full of complex choices and difficult sacrifices. By adopting a both/and mindset, you can transform tough choices into fruitful opportunities – no sacrifices necessary.

Who Should Listen to Both/And Thinking?

  • Anyone who thinks sacrifice is the only path to finding success
  • Busy professionals struggling to prioritize professional and personal obligations
  • People whose lives are full of complications – but who want to thrive anyway!

About the Author: Wendy K. Smith, Marianne W. Lewis

Wendy Smith is a professor of management at the University of Delaware. Marianne Lewis is the dean of the Lindner School of Business at the University of Cincinnati. Both are thought leaders in the field of organizational paradox and have studied how brands, corporations, and governments can effectively respond to paradoxical situations. 

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