The Setback Cycle

The Setback Cycle (2024) looks at the complexities of facing setbacks and offers a structured approach to overcoming them. It explores the science behind such challenges and provides an actionable plan structured around four key phases – Establish, Embrace, Explore, and Emerge – to help you process and surmount your adversities. Through personal anecdotes and research, it will guide you toward a path of recovery and resilience.

• Entrepreneurs facing challenges in startup ventures
• Professionals dealing with career transitions or setbacks
• Individuals recovering from personal or financial losses

Amy Shoenthal is a journalist and author with a background in marketing, having worked with major brands such as Procter & Gamble and Google. She’s written extensively for ForbesWomen and Harvard Business Review, focusing on underrepresented groups making significant societal impacts. Additionally, she’s authored a children’s book titled A Magical Day in Sunnyside.