If You're Curious About These Questions...
You should listen to this audiobook
- Why did the NFL's charitable act of donating losing Super Bowl T-shirts to Africa actually devastate local communities, and what does this reveal about the hidden flaws of traditional charity?
- How can businesses unlock a massive $5 trillion untapped market by designing premium, innovative products specifically for the world's poorest populations?
- How did a failed $9.6 million social impact bond aimed at reducing prison recidivism at Rikers Island actually inspire major investors to fund even more social programs?
Listen to The Business of Good — Free Audiobook
Key Takeaways from The Business of Good
- Social entrepreneurship, or 'capitalism 2.0,' successfully combines profit motives with solving global crises, proving that businesses can generate wealth while saving the world.
- Traditional charitable giving can sometimes harm communities or waste resources, whereas social enterprises succeed by focusing on root causes rather than just treating symptoms.
- The four billion people living in developing countries represent a massive, $5 trillion untapped market eager for affordable, high-quality products that improve their daily lives.
- Driven by a desire for immediate global impact, millennials are increasingly rejecting traditional corporate careers to launch socially conscious businesses.
- To create lasting social change, entrepreneurs must rigorously measure their impact using specific metrics and scale their businesses to make life-changing products widely accessible.
The Business of Good — Full Chapter Overview
Chapter 1: Recommendation
Chapter 2: A social entrepreneur can earn profits while creating positive impact and steadily expanding the business.
Chapter 3: Thoughtless charity is ineffective and, in some communities, can actually even make situations worse.
Chapter 4: The world’s poorer communities represent a vast and untapped market for social entrepreneurs everywhere.
Chapter 5: Socially minded investors, or kickstarters, supply funds for millennials to change the world.
Chapter 6: Successful social entrepreneurs target the causes, not the symptoms, and rigorously measure their impact.
Chapter 7: Scale your socially minded business to create lasting impact, and work to curb your fear of failure.
The Business of Good Summary & Overview
The Business of Good (2016) is your guide to social entrepreneurship and earning a living while making a difference in the world. These blinks explain how communities benefit from this new way of doing business and how you gain, too, in becoming a successful social entrepreneur.
Who Should Listen to The Business of Good?
- Established or aspiring social entrepreneurs
- Professionals in the field of development
- People curious about the evolution of capitalism
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