Affluenza audiobook cover - How Overconsumption is Killing Us – and How to Fight Back

Affluenza

How Overconsumption is Killing Us – and How to Fight Back

John de Graaf, David Wann and Thomas H. Naylor

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Affluenza
The Affliction+
Devastating Consequences+
Systemic Enablers+
The Cure+

Quiz — Test Your Understanding

Question 1 of 8
According to the text, what was the expected outcome of the massive increase in productivity brought about by the Industrial Revolution?
  • A. People would consume significantly more luxury goods.
  • B. People would work fewer hours and have more free time.
  • C. The global economy would completely eradicate poverty.
  • D. Society would transition back to an agrarian lifestyle.
Question 2 of 8
What term does the book use to describe the modern process of social withdrawal where couples and families stay at home instead of socializing in their communities?
  • A. Isolationism
  • B. Cocooning
  • C. The Happiness Plateau
  • D. Planned Obsolescence
Question 3 of 8
How do popular American television shows contribute to 'affluenza' in developing countries?
  • A. They promote the idea that traditional cultural values are outdated.
  • B. They encourage viewers to move to the United States to find better jobs.
  • C. They broadcast unrealistic standards of wealth that viewers internalize as the ideal.
  • D. They directly advertise American loans and credit cards to impoverished communities.
Question 4 of 8
How do the authors respond to the argument that the desire for endless material goods is simply 'human nature'?
  • A. They agree, but argue that human nature must be suppressed to save the environment.
  • B. They reject it by pointing to hunter-gatherer tribes and historical philosophers who prioritized free time and spiritual goods.
  • C. They agree, noting that even ancient civilizations destroyed their environments through overconsumption.
  • D. They reject it by claiming that humans are biologically wired to share resources equally.
Question 5 of 8
What economic strategy, first promoted by General Motors, is used to ensure consumers continuously buy new versions of a product they already own?
  • A. Media subversion
  • B. Planned obsolescence
  • C. Front group marketing
  • D. The happiness plateau
Question 6 of 8
What is the primary purpose of corporate 'front groups' like the American Council on Science and Health?
  • A. To secretly fund environmentalist politicians who support corporate tax cuts.
  • B. To provide unbiased, peer-reviewed research on the effects of overconsumption.
  • C. To defend corporate products against criticism using scientific-sounding, seemingly credible organizations.
  • D. To teach media literacy and critical thinking skills in public schools.
Question 7 of 8
According to a 1995 survey by the Center for a New American Dream, what happened to the majority of Americans who voluntarily decreased their level of consumption?
  • A. They reported higher levels of happiness.
  • B. They experienced severe social isolation.
  • C. They eventually returned to their previous spending habits within a year.
  • D. They reported increased anxiety about their financial future.
Question 8 of 8
What method do the authors suggest is necessary to 'immunize' society, especially children, against the omnipresent advertisements driving affluenza?
  • A. Banning all forms of advertising on television and the internet.
  • B. Teaching 'media literacy' and using 'anti-ads' to provoke critical thinking.
  • C. Replacing commercial television with government-funded educational programming.
  • D. Forcing corporations to disclose the environmental impact of their products in every ad.

Affluenza — Full Chapter Overview

Affluenza Summary & Overview

This book is about our serious addiction to consumption: affluenza. Since the Industrial Revolution, we’ve become addicted to shopping, believing we can buy happiness. Affluenza affects us and our society like a disease, and this book offers advice on how we can immunize ourselves against it.

Who Should Listen to Affluenza?

  • Anyone interested in sociology
  • Anyone interested in media
  • Anyone interested in curing our addiction to consumption

About the Author: John de Graaf, David Wann and Thomas H. Naylor

John de Graaf has won over a hundred awards for documentary film making and is cofounder of The Happiness Initiative. Environmentalist David Wann is president of the Sustainable Futures Society, and the author of ten books, including The New Normal. Thomas H. Naylor was professor emeritus of economics at Duke University, and a radical thinker who was consulted by governments and major corporations in over 30 countries.

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