The Power of Bad audiobook cover - How the Negativity Effect Rules Us and How We Can Rule It

The Power of Bad

How the Negativity Effect Rules Us and How We Can Rule It

John Tierney and Roy Baumeister

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Key Takeaways from The Power of Bad

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Mind Map

The Power of Bad
The Negativity Bias
Evolutionary Roots
Disproportionate Impact
The Positivity Ratio
General Principle
The Gottman Ratio
Personal Growth
Managing Relationships
Mitigating Negatives
Delivering Criticism
Motivation & Incentives
The Stick Beats the Carrot
Effective Penalties
Workplace & Business
Contagious Negativity
Online Reputation
Optimism & Resilience
The Pollyanna Principle
Fading Affect Bias
The Crisis Crisis
Media Distortion
Cognitive Illusions
Practical Solutions
Emotional Control
Mindset Shifts

Quiz — Test Your Understanding

Question 1 of 10
What ratio of positive to negative events does Roy Baumeister recommend aiming for to measure personal growth and maintain habits?

The Power of Bad — Full Chapter Overview

The Power of Bad Summary & Overview

The Power of Bad (2019) is a thorough exploration of the outsized influence negativity has in our personal lives and our society. Based on well-researched insights from social psychology, political science, and economics, it unpacks how this “negativity bias” came about and what we can do to overcome it.

Who Should Listen to The Power of Bad?

  • Pessimists looking for a brighter perspective
  • Amateur psychologists seeking insight into human behavior
  • Anyone desiring a new perspective on what shapes society

About the Author: John Tierney and Roy Baumeister

John Tierney is an award-winning science journalist and author of Willpower: Rediscovering the Greatest Human Strength. His column “Findings” regularly appears in the New York Times.

Roy Baumeister is a social psychologist at the University of Queensland and fellow at the Society for Personality and Social Psychology. His wide-ranging research includes work on identity, belonging, and motivation.

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