The Bestseller Code audiobook cover - Anatomy of the Blockbuster Novel

The Bestseller Code

Anatomy of the Blockbuster Novel

Jodie Archer & Matthew L. Jockers

4.4 / 5(47 ratings)

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Key Takeaways from The Bestseller Code

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Mind Map

The Bestseller Code
The Algorithm
Predicts NYT bestsellers with 80 to 90 percent accuracy
Evaluates manuscripts blindly without considering author reputation
Could prevent publishers from rejecting hits like Harry Potter
Analyzes linguistic fingerprints to identify anonymous authors
Topics Over Genre
Specific topics drive success much more than genre categories
Crime is the most successful and prevalent topic
Sex rarely sells, appearing in only 0.0009% of bestsellers
Algorithm determines word context through topic modeling
Emotional Arcs
Readers crave an emotional rollercoaster over literary prose
Frequent emotional highs and lows increase success probability
Fifty Shades succeeded due to relationship intimacy, not sex
Top books have rhythmic emotional charts resembling techno music
Writing Style
Bestsellers favor simple, clean, and straightforward sentences
Use fewer adjectives and adverbs for a smoother read
Successful books use 'do' twice as often
Bestsellers use the word 'very' half as often
Gender and Background
Algorithm heavily favors female writing styles for bestsellers
Nine out of ten top predicted debuts were by women
Journalism and advertising backgrounds foster winning blunt styles
Male authors often use overly sophisticated, less commercial styles
Titles and Characters
Titles referencing the main character boost success chances
Use the empowering 'The' instead of 'A' in titles
Strong characters are defined and identified by active verbs
'Need' is the most popular verb because it propels action
Industry Impact
Popularity and massive sales rarely align with critical acclaim
Provides objective data to back up book recommendations
Serves as a revision and teaching tool for new authors
Dave Eggers's The Circle scored a perfect 100 percent

Quiz — Test Your Understanding

Question 1 of 8
According to the book, what is the historical relationship between a novel's literary quality and its likelihood of becoming a bestseller?

The Bestseller Code — Full Chapter Overview

The Bestseller Code Summary & Overview

The Bestseller Code (2016) reveals the remarkable story behind a newly developed computer algorithm with the power to unlock the secrets behind the most popular best-selling books. By analyzing over a thousand bestsellers, patterns have emerged that show us which themes, plots, styles and characters contribute to earning a book a spot at the top of the charts.

Who Should Listen to The Bestseller Code?

  • Readers wondering what makes a book popular
  • Writers and authors looking for widespread success
  • Computer geeks who love a good algorithm

About the Author: Jodie Archer & Matthew L. Jockers

Jodie Archer is an author and former editor at Penguin Publishing in the United Kingdom. She has a PhD from Stanford University and has acted as a consultant for various writers and literary businesses.

Matthew L. Jockers is an English professor at the University of Nebraska as well as the director of the school’s Nebraska Literary Lab. His previous academic writing explores the field of text mining and the digital analysis of writing.

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