Disrupting the Game audiobook cover - From the Bronx to the Top of Nintendo

Disrupting the Game

From the Bronx to the Top of Nintendo

Reggie Fils-Aimé

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Categories:
Management & LeadershipBiography & Memoir

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Disrupting the Game
Early Life & Mindset+
Career Navigation+
Leadership & Change+
The Nintendo Era+

Quiz — Test Your Understanding

Question 1 of 6
Why did Reggie Fils-Aimé decide to abandon his well-planned route to a banking career after graduating from Cornell?
  • A. He realized he lacked the analytical skills required for high-level finance.
  • B. He was offered a hands-on brand management role at P&G that would fast-track his career.
  • C. He wanted to start his own video game company right out of college.
  • D. He failed to secure an internship at a major bank during his final year.
Question 2 of 6
What crucial leadership lesson did Reggie learn after his innovative advertising campaign for Crisco caused the brand to miss its quarterly profit target?
  • A. Slow-growth products should never be given large advertising budgets.
  • B. You must communicate and gain support from key decision-makers to be an effective agent of change.
  • C. Innovative marketing campaigns rarely work for traditional, long-standing brands.
  • D. It is better to ask for forgiveness than permission when driving fast-paced growth.
Question 3 of 6
Despite the financial success of Pizza Hut's 'Bigfoot Pizza,' why did Reggie eventually advocate for phasing the product out?
  • A. The low-quality ingredients were damaging customers' overall perception of the Pizza Hut brand.
  • B. Little Caesars sued Pizza Hut for copying their two-for-one promotional pricing model.
  • C. The franchise owners fundamentally refused to bake the oversized pizzas in their stores.
  • D. The product was too expensive to produce, leading to massive profit losses for the company.
Question 4 of 6
Before joining Nintendo, Reggie moved through several senior-level marketing roles at different companies. What was the primary reason for his frequent job changes?
  • A. He was repeatedly fired for making high-risk financial mistakes similar to his time at P&G.
  • B. He was searching for an environment that allowed him to pursue bold ideas and fast-paced growth.
  • C. He wanted to acquire a diverse stock portfolio from various Fortune 500 companies.
  • D. He was trying to find a company that would allow him to work exclusively in the video game sector.
Question 5 of 6
How did the innovations of the Nintendo DS and Nintendo Wii fit into Reggie and Nintendo's broader strategy to turn the company's fortunes around?
  • A. They featured hyper-realistic graphics designed to win over hardcore gamers from Xbox and PlayStation.
  • B. They utilized intuitive controls, like touchscreens and motion, to make gaming accessible to the general public.
  • C. They were sold exclusively as high-end luxury devices to maximize profit margins on a smaller user base.
  • D. They required players to learn complex button combinations, creating a highly competitive e-sports environment.
Question 6 of 6
At the 2006 E3 conference, Reggie took a major risk by pushing back against Nintendo's global president, Satoru Iwata. What was the source of their disagreement?
  • A. Reggie wanted to price the Nintendo Wii significantly higher than Iwata's proposed price.
  • B. Reggie insisted on showcasing a traditional game (Zelda) alongside a general-audience game (Wii Sports).
  • C. Reggie wanted to abandon the touchscreen capabilities of the Nintendo DS to save on manufacturing costs.
  • D. Reggie argued that Nintendo should stop making hardware and focus exclusively on software development.

Disrupting the Game — Full Chapter Overview

Disrupting the Game Summary & Overview

Disrupting the Game (2022) tells the inspiring story of Reggie Fils-Aimé’s unlikely rise to the top of the video game industry – charting his journey from growing up as a kid in the Bronx to becoming president and COO of Nintendo of America. Along the way, it shares the lessons he learned about leadership and charting a career path.

Who Should Listen to Disrupting the Game?

  • Leaders and professionals feeling stuck in the wrong roles
  • Business students and recent graduates
  • Anyone wanting inspiration to level up their career

About the Author: Reggie Fils-Aimé

Reggie Fils-Aimé is the former president and COO of Nintendo of America. Before his ascent to the top of the video game giant, he had a multi-decade career in sales and marketing, working with companies like Proctor & Gamble, Pizza Hut, and VH1.

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